solutions

network optimization

optimization technology

ReviNet manages multiple ad network relationships to ensure high eCPMs and high quality ads.

There are currently over 400 ad networks in the marketplace and competition is intense. Typically, high paying network campaigns cap out quickly and are replaced with lower-paying, lower quality ads. Most premium publishers do not have adequate resources to consistently manage their network relationships for the best return on their remnant inventory. That’s where ReviNet comes in.

ReviNet maintains high rates and high quality ads by:

• Bringing top-tier ad networks into your portfolio
• Working directly with the networks to implement block lists and quality requests
• Funneling network campaigns through proven technology which develops the most profitable serving order, based on: ad quality, eCPM, fill rate, discrepancy percentage, frequency caps and volume
• Making constant manual adjustments to ad campaigns, including frequency capping, rate negotiation and incorporating up-to-the-minute best practices
• Feeding all network data into an easy-to-use online reporting tool
• Managing all monthly billing and reconciliation

By partnering with ReviNet, premium publishers have been able to double the amount of networks used on their sites.