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ReviNet Press Center
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ReviNet growth continues: client revenue lift hits 500% and corporate team expandsBoston: March 2, 2010 ReviNet, the ad network optimization partner of choice for premium online publishers, continues a year of aggressive growth. The ReviNet client base is now well over 300 websites, resulting in 50% to 500% increases in remnant ad revenue for online publishing partners. ReviNet currently enjoys a 96% retention rate from satisfied clients. ReviNet is also growing internally with the addition of a Chief Financial Officer and Director of Publisher Services.
ReviNet is happy to announce the assignment of Richard Gair as its Chief Financial Officer. Richard is responsible for finance and administration for ReviNet and has spent over 20 years in the media industry. Most recently, Richard was General Manager at Boston.com, which he joined in 1995 prior to the site’s launch. He spent the first five years of his career at Arthur Andersen & Company. “I am thrilled to be joining ReviNet. I believe in the strategic direction of the company and the list of premier publishers already utilizing the ReviNet service is extremely impressive”, Richard Gair, CFO, ReviNet.
Laurie Lerner ReviNet also recently appointed Laurie Lerner as the Director of Publisher Services. Laurie will lead the Publisher Services group and work closely with ReviNet’s premium publishers. Most recently Laurie worked at the Third Screen Media division of AOL/Advertising.com as an Account Manager for publishers. Prior to AOL, Laurie was Senior Program Manager at e-Dialog. “We could not be more excited to have both Richard and Laurie join the incredible team here at ReviNet. Both have worked closely in the premium publishing space and share ReviNet’s vision of delivering maximum revenue for all of our premium online publishers while protecting their direct sales and ad quality.” Sean McDonnell, President of ReviNet.
About ReviNet: ReviNet maximizes ad network revenue for publishers by managing and optimizing multiple ad network relationships, which significantly increases revenue and reduces administrative costs. ReviNet effectively manages the ad network relationship on behalf of publishers to improve CPM rates and total revenue while protecting the premium publisher’s brand. ReviNet works with over 300 premium publishers across all verticals of the online marketplace including Boston.com, New York Times Regional Group, Christian Science Monitor, Legacy.com, Boston Herald and Advance Internet. « return to previous page |
ReviNet drives up to 500% increases in remnant ad revenue for publishing partners. |
Richard Gair, CFO, ReviNet
