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ReviNet Press Center
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ReviNet serves up unprecedented revenue growth for premium publishersBoston: June 9, 2010 ReviNet, the ad network optimization partner of choice for premium online publishers, celebrates a year of unprecedented success. In early 2010, ReviNet reached a milestone of 350 online clients using their services to maximize revenue from unsold inventory. “It’s an impressive achievement to help this many premium websites increase their revenue from remnant inventory. Managing multiple ad networks effectively is not something that most online publishers have the bandwidth to do; we know this from experience, so it’s great to have provided such growth to an important revenue stream.” Sean McDonnell, President of ReviNet. ReviNet was launched in late 2008, and began optimizing ad network inventory for premium publishers in late Q1 of 2009. Major publishing brands such as the Boston Herald, Boston.com, the New York Times Regionals and the Christian Science Monitor have seen significant growth in total remnant ad revenue since partnering with ReviNet. Made up of specialists in the publishing and network space, ReviNet was created in response to an online publishing need to maximize revenue from unsold inventory. ReviNet is dedicated to protecting their publishing partner’s brands while strategically growing eCPMs. ReviNet works strategically with their premium client base block lists and brings only top tier advertising networks into their customized client portfolios. “To manage 8 ad network relationships effectively without ReviNet would take up the time of 2-3 full-time people. We count on ReviNet to manage the remnant stream to get the most effective yield.” Jim Woodward, Ad Operations Manager, The Christian Science Monitor. “We’re very proud of our growth over the past year, and are excited about the new mobile and video opportunities we are bringing to our publishers.” Mike Moreau, Chief Operating Officer, ReviNet. Founded in 2008, ReviNet maximizes ad network revenue for premium online publishers by managing and optimizing a customized portfolio to significantly increase remnant revenue and reduce administrative costs. ReviNet’s publishing and network industry experience provides an advantage to publishers by effectively managing ad network relationships to improve eCPMs while protecting the premium publisher’s brand. ReviNet works with hundreds of sites across all verticals of the online marketplace, including Boston.com, New York Times Regional Group, Christian Science Monitor, Legacy.com, Boston Herald and Advance Internet. Contact: Sean McDonnell, 617-706-2629 |
ReviNet drives up to 500% increases in remnant ad revenue for publishing partners. |
