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ReviNet Case Studies
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Boston HeraldFor the Boston Herald’s online ad operations, managing their 7 to 8 ad networks was a grueling process taking up a full-time staff person’s entire day. CPMs were dropping consistently month over month and it was difficult to track and reconcile the inventory. In a nutshell, managing ad networks directly was taking up more time than it was worth. Working with ReviNet turned a declining situation into a revenue stream with a strategy. BostonHerald.com started working with ReviNet in April 2009, and by the end of the year, average revenue from remnant ad inventory had increased by 21%. At it’s highest point, monthly revenue from ad networks had doubled, and eCPMs had tripled.
“When dealing with multiple ad networks, they’re also running other networks through their network, so it’s extremely hard to pinpoint who is running inappropriate ads. To eliminate all of that has been wonderful.” – Jennifer Gallagher, VP of Operations & Sales, Herald Interactive After just a short amount of time, ReviNet was able to work with the Boston Herald to seamlessly take over their network relationships and show them what was working and what wasn’t. Through their analysis, ReviNet was able to make recommendations for ad placement and web page modifications to the Herald’s website which directly increased revenue. Since working with ReviNet, the Herald has doubled the amount of ad networks running on their site, and they’ve been able to regain valuable staff time. The Herald interactive traffic person now has to spend very little time on ad networks other than quick interactions with the ReviNet team. Looking forward, the goal of Boston Herald Interactive is to generate as much revenue as possible from their site while enforcing editorial and branding block lists. BostonHerald.com is a large site with a lot of inventory – they want to sell as much of that inventory as possible directly, but they also want to be able to fulfill the remaining inventory for as much revenue as possible. ReviNet is helping them maximize that unsold inventory. “Working with ReviNet is absolutely worth it!” – Jennifer Gallagher, VP of Operations & Sales, Herald Interactive After just a short amount of time, ReviNet was able to work with the Boston Herald to seamlessly take over their network relationships and show them what was working and what wasn’t. Through their analysis, ReviNet was able to make recommendations forad placement and web page modifications to the Herald’s website which directly increased revenue. Since working with ReviNet, the Herald has doubled the amount of ad networks running on their site, and they’ve been able to regain valuable staff time. The Herald interactive traffic person now has to spend very little time on ad networks other than quick interactions with the ReviNet team.Looking forward, the goal of Boston Herald Interactive is to generate as much revenue as possible from their site while enforcing editorial and branding block lists. BostonHerald.com is a large site with a lot of inventory – they want to sell as much of that inventory as possible directly, but they also want to be able to fulfill the remaining inventory for as much revenue as possible. ReviNet is helping them maximize that unsold inventory.
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“Working with ReviNet is absolutely worth it!”Jennifer Gallagher, VP of Operations & Sales, Herald Interactive |
