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ReviNet Case Studies
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Boston HeraldReviNet Sets Strategy for Boston Herald to Double Revenue from Ad Networks For the Boston Herald’s online ad operations, managing their 7 to 8 ad networks was a grueling process taking up a full-time staff person’s entire day.
Boston.comDriving indirect revenue and freeing up resources is the core theme of successful ReviNet/Boston.com partnership. As the online version of the Boston Globe, the mission of Boston.com is to provide timely and relevant news and information for the Boston community, region and the world.
Christian Science MonitorReviNet monetizes remnant inventory for Christian Science Monitor while enforcing rigid ad standards. The Christian Science Monitor online (CSMonitor.com) takes a hard line on inappropriate ads. As the online arm of the church-backed newspaper of the same name, CSMonitor.com has rigid guidelines on what ads can appear on their site.
New York TimesThe New York Times Regional Media Group Leaves Ad Network Management in the “Capable Hands of ReviNet” With over 14 websites for daily news publications, 1 site for a weekly publication, and a handful of niche sites, the New York Times Regional Media Group had a large amount of remnant inventory and only minimal bandwidth to manage ad network relationships. |
“ReviNet is the leader in the ad optimization business because they are so Publisher focused.”Glen Reardon, Director of Advertising Sales, Boston.com
“To manage 8 ad network relationships without ReviNet would take the time of 2-3 full-time people”Jim Woodward, Ad Operations Manager, Christian Science Monitor |






