January 13th, 2011 - posted by Christy Smith
Have you ever looked at a web page and wished you were some gun wielding ad monster that could taser an annoying or unwanted advertisement off your screen?
Ever had your boss yelling at you about an ad on your site and wish you had an easy button to solve it?
Or, have you ever done a presentation for an important client and wished the floor would open up and eat you when you proudly display your website with an diet ad featuring something that looks like Jabba the Hut?
Well, look no further publishers, your solution is here! ReviNet is releasing an updated version of their ad identifier tool called Revify that will put you in full control of your ads.
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July 27th, 2010 - posted by Becky Parker
As the Director of Network Relations here at ReviNet, my team and I are in constant communication with 50+ advertising networks. Needless to say the offerings – in terms of both creatives and UI functionalities – run along all ends of the spectrum. More times than not when they are lacking in one realm they are excelling in another. Where’s the consistency and what makes one network better than the next?
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June 8th, 2010 - posted by Christy Smith
As an industry, we are an ever-changing ecosystem with new technologies and terminology cropping up every day. Ad network, Ad exchange, Vertical Network, Behavioral Network, Network Optimizer…what does it all mean?!?
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May 27th, 2010 - posted by Laurie Lerner
Charging for online content has been a topic for debate recently as more and more publishers look to increase revenue.
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May 6th, 2010 - posted by Laura Connolly
It is the one word that strikes fear into the hearts of publishers and ad networks alike – malware. A malware “outbreak” has the ability to severely threaten the credibility of a publisher’s site, and, if the ad is coming through an ad network, the network’s reputation. Read the rest of this entry »
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