As the Director of Network Relations here at ReviNet, my team and I are in constant communication with 50+ advertising networks. Needless to say the offerings – in terms of both creatives and UI functionalities – run along all ends of the spectrum. More times than not when they are lacking in one realm they are excelling in another. Where’s the consistency and what makes one network better than the next?
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The Other Side of NetworksJuly 27th, 2010 - posted by Becky ParkerA Publisher’s Guide to the Remnant PlanetJune 8th, 2010 - posted by Christy SmithAs an industry, we are an ever-changing ecosystem with new technologies and terminology cropping up every day. Ad network, Ad exchange, Vertical Network, Behavioral Network, Network Optimizer…what does it all mean?!? Will Customers Pay for Online Content?May 27th, 2010 - posted by Laurie LernerCharging for online content has been a topic for debate recently as more and more publishers look to increase revenue. Adware and Spyware and Malware….Oh, My!May 6th, 2010 - posted by Laura ConnollyIt is the one word that strikes fear into the hearts of publishers and ad networks alike – malware. A malware “outbreak” has the ability to severely threaten the credibility of a publisher’s site, and, if the ad is coming through an ad network, the network’s reputation. Read the rest of this entry » Numbers, Numbers Everywhere.April 9th, 2010 - posted by Richard GairOne of the fun things about the business of ad network optimization is the plethora of numbers and the joys of reconciling them. For any campaign, the ad network has a set of numbers, the ad network optimizer has a set of numbers and the publisher has a set of numbers. Of course, these sets of numbers rarely agree. For an anal accountant (and I’m one of them), this is a potential nightmare. |
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