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Ad Optimization Technology
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ReviNet Publisher Tools – Real-time Bidding
ReviNet has partnered with the AppNexus real-time bidding platform as part of our network optimization process to maximize rates for our publishers. Real-time bidding is auction-based “dynamic” bidding on an impression. It allows advertisers to pay for the most valuable users in an auction setting. This allows for higher bidding on each impression and more revenue for the publisher. Instead of passing one impression from publisher to network, the ad server asks buyers whether or not they want to show an ad for that impression, and if so, how much they are willing to pay. The highest bidder wins the impression! |
ReviNet will maximize your remnant ad revenue through real-time, dynamic bidding for impressions. |
